Leading the groundbreaking NBA Top Shot
Client
Dapper Labs
Year
2018 - 2019
As the Lead Product Designer at Dapper Labs in 2019, I played a pivotal role in developing NBA Top Shot—a groundbreaking NFT platform that became one of the company's most successful products, surpassing $1 billion in sales and attracting over 1.5 million users by February 2023.
Collaborating directly with the NBA’s team enabled us to create a product that authentically reflected the league’s brand and ethos. This partnership was crucial in developing iconic moments—from legendary plays to career highlights—that fostered a deep sense of ownership for collectors.