Revitalizing Google Authenticator
Client
Google LLC
Year
2022-2024
In less than a year, Google Authenticator evolved from an underutilized legacy tool into a leading app in its category.
By revitalizing its UX, the app saw a 40% increase in downloads on Android and a 23% increase on iOS, reaching #1 in its category on the Play Store and #3 on the App Store.
Beyond adoption, this redesign led to a 54% reduction in SMS-based 2-Step Verification enrollments—saving millions in SMS costs each month. A 59% increase in Google Authenticator usage for new 2SV enrollments meant that over half of new users enrolling in 2SV now used a significantly more secure option.